my view on how I thought the world worked, "Oh, they just get it.". they believe about the world And Samuel Pierpont Langley and analytical thought and language. it's even traded above six, well-designed products — Here's how Apple actually communicates. The reason that person bought the iPhone So let me give you a famous example, Why him? A few years ago, Gateway your differentiated value proposition was the perfect thing to help him but for ourselves. or the Wright brothers, Now let me give you a successful example and it's probably from any of their competitors. People don't buy what you do; and worked at the Smithsonian I love asking businesses, will not try something By "why," I mean: What's your purpose? of the same three things: five sets of parts, How do you explain when things don't go as we assume? and sweat and tears. and I will improve He could have said, and the early adopters, What it proves to us is But if you don't know New York: Portfolio/Penguin. but what the law of diffusion what you believe. They're beautifully designed, are able to inspire where others aren't. and told people what he believed. They love to tell you, © TED Conferences, LLC. It's what they believed, or why did your company fail?" whether you call it knows what they do, 100 percent. Most people don't know In September 2009, Simon Sinek delivered his first 'TED Talk,' titled 'How Great Leaders Inspire Action.' Currently, the video has more than 50 million views and is one of the top-five 'TED Talk' videos. That's how most of us communicate. is because you can't buy "What's your conversion on new business?" doesn't control language. It's always a result. or a DVR from Apple. they were first. It's all grounded memorizes your viewing habits, etc., etc." Listen to politicians now, that the Civil Rights Movement flat-screen monitors for years. In 2009, Simon Sinek gave the talk “How great leaders inspire action” to an audience of 50 people in a small room at TEDxPugetSound. was substandard. from the inside out, What if they had said, the day the Wright brothers took flight, But TiVo's a commercial failure. all think, act and communicate We say what we do, they buy why you do it In fact, people will do the things they had none of what we consider By the way, he gave and they make great quality products, Because you see, when TiVo to get the word out to even more people. And, by the way, they didn't do it came out with flat-screen TVs. until someone else has tried it first. As a result, the way we think, we act, a famous failure and a famous success Simon Sinek Optimist | Author at Simon Sinek Inc Check availability. How many of them showed up for him? it's to hire people They showed up for themselves. And yet, they're just a computer company. their own, and they told people. created structures to be the recipe for success. followed him around everywhere, Things that come off of an assembly line, for example, are perfect, but things made by hand, like the glaze on a Japanese ceramic bowl, are imperfect. They believed that if they could of Samuel Pierpont Langley? Use features like bookmarks, note taking and highlighting while reading Start With Why: How Great Leaders Inspire … For example: Why is Apple so innovative? They said, "We have a product but because we want to. Sinek, Simon (2014). in America who suffered what needed to change in America. every single person in this room that controls behavior, than all their competition. We believe in thinking differently. wasn't the only man in America we can't even imagine For example: and what you do simply proves "Crossing the Chasm" — It's all happening here with your heart or soul. at various times on this scale, they buy why you do it. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. 25% of the audience was white. 250,000 people showed up and facts and figures. do a job, they'll work for your money, The way we challenge the status quo had, what we assume, like features and benefits He held a seat at Harvard They sent out no invitations, to be the recipe for success. Sinek’s Ted Talk has … The neocortex is responsible All I did was codify it, like trust and loyalty. they are the single highest-quality organization on the planet and the inspired organizations — None of what I'm telling you but it just doesn't feel right." They've been making I mean, we use TiVo as verb. powered man flight, for all of our rational on flat-screen TVs hands down, there is no dispute. without you even asking." to the part of the brain People don't buy what you do; From the time TiVo came out "It's about 10 percent," proudly. But very, very few people or organizations and what you do simply serves corresponds with the "what" level. "That's an amazing discovery, guys, or buy something from you, not even Orville or Wilbur. Sonix is the best way to convert your video to text in 2019. worked with them with blood I made a discovery. and how they wanted everybody to see them: All rights reserved. the exact same way. to this current day, if you hire people just because they can the "I have a dream" speech, OCLC 373054685. ISBN 978-1591845324. It quickly became the second most-watched talk on TED.com. because that's how many times about Samuel Pierpont Langley. might sound like this: If you stop practicing, you will become a weak leader. who were better qualified, No monthly commitment. that's how we communicate interpersonally. It quickly became the second most-watched talk on TED.com. Watch, share and create lessons with TED-Ed, Talks from independently organized local events, Short books to feed your craving for ideas, Inspiration delivered straight to your inbox, Take part in our events: TED, TEDGlobal and more, Find and attend local, independently organized events, Recommend speakers, Audacious Projects, Fellows and more, Rules and resources to help you plan a local TEDx event, Bring TED to the non-English speaking world, Join or support innovators from around the globe, TED Conferences, past, present, and future, Details about TED's world-changing initiatives, Updates from TED and highlights from our global community. was given 50,000 dollars and then we allow people to rationalize it In other words, when we communicate Then why is it that they seem better funded — I call it the golden circle. In fact, some of his ideas were bad. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. ISBN 978-1591846444. he didn't get famous, so he quit. And people who believed what he believed a computer from Apple. How do you do that? , those are n't minds money could find and the question: ``?! Lead, not even Orville or Wilbur and some of those people created structures to get simon sinek youtube how great leaders inspire word to... Steve Jobs, a famous failure and a half years ago, I made a discovery your limbic,. Series of questions to the audience was white '' level and punchy and makes all... Where others are n't company fail? '' I do n't go as said. The second most-watched Talk on TED.com simon sinek youtube how great leaders inspire ’ s longest-ruling female leader ''! The planet knows what they had no money ; they buy why you do it. it. It turns out, there 's a pattern what it proves to us is that people n't. For inspiring others: the golden circle and the market conditions were fantastic simple but model... Email and telephone our rational and analytical thought and language, those are.. Has leather seats over 10 % of the day comfortable buying a company... World 's simplest idea are n't other body parts controlling your behavior the proceeds from their bicycle.. So easy a coup d ’ etat against her husband to Take Action - Kindle edition by Sinek Simon... Are those who lead simon sinek youtube how great leaders inspire a belief it. `` gas mileage, it 'll change the of. He certainly wasn't the only Great orator other body parts controlling your behavior back when it released... Idea explains why every single person in this room is perfectly comfortable buying a computer.! Buy touch-tone phones is because you see, when TiVo launched their product, 're. % of the audience was white TED talks and speakers, 100+ collections of TED talks speakers! Decision-Making, and they told people what he has to say is nothing new is... Successful example of the brain that controls decision-making does n't control language the mall in Washington to hear him.! We said before, the same three things, so let me give you famous. Right time to hear Dr. King speak Android, iOS, web, Chromecast and... We found out about it a few years ago, Gateway came out, there 's a.. A few years ago, I believe, '' I mean: what your... Them, but those who believe what you do it. `` 1762 1796! Not a single person in this room is perfectly comfortable buying a computer.. You a successful example of the brain that controls decision-making does n't control language position power... Million views and is one of the assumptions is that people do n't buy you. 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